MISSION

We build future of fashion through connecting slow fashion brands and customers. We give you a tool to have a positive impact and make your clothes reflect your values. 
Sustainability should be a daily standard, not a status.
We build a new world where fashion is responsible socially and environmentally, and we start at the core of the change - from ourselves.

yuugen

Yuugen is a Japanese aesthetic concept. 
That´s a feeling you have when you see something beautiful.
You cannot describe it in words, you just feel it.
| You feel YUUGEN |

 

branding mission

YUUGEN is a one-stop multibrand platform to buy slow fashion and lifestyle products. 
 
We build future of fashion through connecting slow fashion brands and customers. We give you a tool to have a positive impact and make your clothes reflect your values. 
It was created for both customers who believe we all vote through our shopping choices, and those looking for the quality garments - alternative to fast fashion brands easily accessible in every shopping mall. 
There are so many responsible brands in the market. They are just smaller than the big conglomerates, and therefore, have less resources to promote themselves. We give them needed visibility and reflect their image and policies as they are. The prices, shipping and delivery policies, discounts remains the same as they are on the brand´s websites. 

 

what motivates us

 

FASHION INDUSTRY IS THE 2ND POLLUTER IN THE WORLD

It's high time to change it. You really don't need to sacrifice your style for having a positive impact. Conscious production and consumption should be a daily standard, not a status.
Slow fashion Internet search can be very time-consuming and confusing.
What slow fashion really is? Slow fashion and sustainability? What values does it need to fill to be considered slow? These are still quite new and dynamic concepts. We get that and want to help by bringing it closer to you, conscious consumer.
Customers get ethical, local brands in one place, brands get more visibility and resources to grow. Everything with improving the positive impact in mind.