Nowadays, it is so easy to get lost in the word of cheap clothing, discounts, and sales. We are all surrounded by them each day, whether it is a huge banner hanging on the fast fashion store’s windows or a simple ad on an Instagram feed. We are automatically triggered into buying something because it appears to be cheaper, but is it? Have you ever wondered about the value of the item if it got an 80% discount hanging on it? The quality or production ethics might be questionable as well. However, we are living in a world where we as customers prefer a quick and simple purchase rather than ask ourselves, are we making a bad impact on the planet and our wardrobe by making this purchase?

fast fashion

Fashion as world's second-largest polluter

In reality, buying cheap fashion costs so much more than we think it is. After the oil & gas sector, fashion is the world’s second-largest polluter, taking 10% of carbon emission and 20% of water wastage. Consumerism not only contributes to a damaging impact on the environment, but also to unethical human labor. However, consumerism has a lot of dimensions. Some people simply cannot afford more expensive clothing, who do not care about the source of the garment and who just are unaware. 

The true cost

 Since 2000, clothing production has doubled, when the garments have been kept half as long. The movement of consumerism contributes to 85% of textiles being dumped into landfills every year and 500,000 tons of microfibers into the ocean, which is equivalent to 50 billion plastic bottles. it is estimated that 35% of all microplastics found in the ocean came from the laundering of synthetic fabrics, like polyester, nylon, or acrylics. The industry wastes around 3,200 litres of water just to produce one cotton shirt and almost 10,000 litres to produce a pair of jeans. That is equivalent to one person drinking 2 liters of water every day for ten years.

Fast fashion brands offer 20-50 collections per annum, producing stock to be available all over the world. This adds up to wasting billions and billions of tons of water and polluting the oceans and the air just by one company. The consumers' decisions driven by corporates are the primary drive for fast fashion production. that is why it’s time to become more conscious of purchase choices.

What can you do?

Buy less, make clothes last longer, give up fast fashion, choose sustainable fashion brands, focus on natural fabrics, buy vintage. Forget about temporary trends and get interested in who and where made your clothes. Do you really need a wardrobe full of cheap clothes? 

We build a new world where fashion is respectful socially and environmentally and we start from the core of the change - from ourselves. Check our website and fill the survey available here: [CLICK].



Author: Laura Balajcza


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