IS FASHION-PLASTIC STILL FANTASTIC?

Have you ever wondered what kind of plastic ends up in our oceans? Plastic bottles? Plastic Bags? STRAWS? The actual truth is that we as customers don’t realise that the fashion industry is not only responsible for 20% of water waste or 10% of carbon emission making it one of most polluting industry in the world, but also it contributes to becoming a waste left in the oceans. 

 

Ocean laundering

Pure polyester, nylon or acrylics are synthetic fabrics that are considered as plastic. When the fabrics are produced, washed and laundered, they shed tiny plastic fibres which then end up in the water which then goes to the ocean. The hundreds of thousands of fibres that make up our clothing leads to an estimated 1.4 million trillion plastic fibres in the ocean”, which is about 200 million per person in their lifetime. Microplastics are estimated to compose up to 31% of plastic pollution in the ocean. Half a million tons of these microplastics come from laundering clothing that are made out of synthetic materials.

Contributing in decrease ocean pollution

So what can we do do in order to really lessen the plastic in the ocean? Small actions are the way to conscious behaviour. Therefore, we should avoid clothes that are mainly made out of fabrics like pure polyester, nylon or acrylics. Instead, natural fabrics, organic materials, recycled synthetics like polyester or going vintage are perfect substitutes that will decrease wastage of water during production and will not contribute to increasing amounts of microplastic fibres in the water. As an example of organic cotton, it uses 88% less water as it is being mainly fed by rain water and its microfibres that shred overtime are 100% biodegradable. Therefore, they will not contribute in polluting the ocean.


That is why at YUUGEN, we support the movement of garments produced out of recyclable polyester which can be made of plastic bottles and out of organic fabrics like cotton. We want to help you become more aware of easily available sustainable substitutes, so that you can easily buy better quality products that last for longer and lessen the negative impact on the environment. Before you go for the summer holidays and buy your new swimwear, consider the materials they have been made of. Recyclable swimwear has become a significant substitute in the last years and they will make a perfect long-term statement piece in your wardrobe.  

Enjoy your summer holiday and feel free to message us at hello@yuugen.store with any questions you may have. This piece is dedicated to the World Ocean Day 2020, celebrated on the 8th of June.

 

 

Author: Laura Balajcza

Sources: https://www.unenvironment.org/news-and-stories/story/fashions-tiny-hidden-secret, https://www.businessinsider.com/fast-fashion-environmental-impact-pollution-emissions-waste-water-2019-10?r=US&IR=T#while-people-bought-60-more-garments-in-2014-than-in-2000-they-only-kept-the, clothes-for-half-as-long-2, shutterstock.com, https://www.ecowatch.com/how-to-stop-microfiber-pollution-2602405415.htmlhttp://aboutorganiccotton.org/

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