5 REASONS TO CHOOSE SLOW FASHION
Next time you get a corporate gift in the form of a free polyester t-shirt packed in a plastic bag, give it back to the company you received it from, and tell them they should talk to YUUGEN and re-think their choices.
An opportunity to make a poor decision is waiting for you at every corner. The solution is very simple - do your research and then stop for a while to think before acting. Here we have five reasons why.
1 : CHOOSING SLOW ALLOWS YOU TO SUPPORT THE MAKERS
The best way to be a conscious consumer is to do your research. To make it easier for you, here are a couple of examples of what slow fashion designers do for you:
- They prioritize recycled and/or sustainable materials, often using hemp, bamboo, organic cotton, linen or wool, Tencel or Lenzig Modal®, in addition to recycled polyester.
- A larger focus tends to be placed on avoiding toxic dyes, replacing them with natural alternatives.
- Many brands are looking to localize their supply chains, reducing the amount of shipping that takes place prior to the cut and sew portion of production through to final shipment to the customer.
- They incorporate a give-back program into their business plan, allowing for a designation portion of revenue to be put towards social and/or environmental causes.
- Emerging brands within slow and/or sustainable fashion potentially lack the financial requirements to audit or certify each process. Many look into researching available materials with established suppliers who have already obtained certifications such as GOTS (Global Organic Textile Standard). As stated on their website, GOTS guarantees two categories: 1) organic (95% certified fibers) or 2) made with X% organic (min 70% certified fibers and max 10% artificial fibers) - particularly relevant for sportswear, socks, etc.
Ever wondered why slow fashion is more expensive? Short term, it might seem so, but these items will last far longer than clothes bought on sale in the shopping mall. Purchasing GOTS certified fabric is more expensive on a cost per yard basis and this is because of the way the material is sourced, developed, and treated. Additionally, the cost is driven by the labour standards at the specific mill. The pieces are usually made in small batches, often by hand. These costs are passed on to the brand, which in turn are passed to the customer.
2 : DON'T BE BORING!
Stand out and look for alternative materials, such as...
... seaweed (check the special seaweed collection here)
... or retired paragliders that are no longer safe enough to fly (these upcycled crossbodies are so cool!)
3 : IT'S TIME TO STOP BUYING CHEAP - SPENDING MORE ON FEWER PIECES IS JUST SMART!
For a long time the fashion industry, most notably the fast fashion industry, has prioritized quantity over quality. The goal has been to produce as many collections a year as possible while promoting the attitude that it is uncool to re-wear an outfit. Slow fashion challenges that notion as it pushes quality over quantity with the desire for pieces to last for years.
4 : BE PART OF THE MOVEMENT EARLY ON
The slow fashion industry is relatively new. As stated in the Journal of Macromarketing, New York Times and Vogue first published articles about environmental trends in the fashion industry in early 1990. The same year, Katharine Hamnett - British fashion designer - gave a speech at the United Nations, raising the topics of environmental impacts of the industry. She has been then recognized as one of the first fashion designers involved in environmental activism.
5 : MAKE MEANINGFUL CHOICES
You can actually go beyond considering quality as one of the most important criteria by looking for brands that align with your values. Why should you financially support a brand or company whose values do not resonate with your own? The choices are not only about buying, but also receiving - for employees it’s time to stop taking yet another free polyester t-shirt packed in plastic bags, and for institutions it’s time to rethink corporate gifting. Either way, if you need any support on that, leave us a message - we will be happy to help.