YUUGEN READS

  • TIMES OF PANDEMIC - SLOW FASHION REVOLUTION

    It is now clear to everybody (also boomers got it maybe) that the COVID-19 pandemic of this unlucky year, has changed the world as we know it; blowing up all the upcoming seasons for the fashion industry...
  • SEAWEED - WHEN THE FABRIC MEETS THE OCEAN

    When most people think of sustainable textiles their mind goes straight to cotton, hemp or bamboo but there´s the constant search for other alternatives. Seaweed - the plant you know mainly from the beaches and Asian cuisine serves as an amazing foundation for fabric production, too
  • 5 FACTS BEHIND ORGANIC COTTON

    Based on these 5 facts alone, do you really want to put on a pair of undergarments that have been soaked in chemicals?! We didn’t think so, and that’s why....
  • A TRANSPARENT LOOK AT SUSTAINABLE TRANSPARENCY

    The fashion industry has long been recognized for its ability to reinvent itself. What started as handmade, homemade apparel, transitioned to commodification over the past hundreds of years. While styles continued to change...
  • CHOOSING SUSTAINABILITY AND SLOW FASHION

    We have reached out to conscious insiders, asking them about the turning points which led them to a more sustainable way of life. We have chosen to highlight two...
  • FAST FASHION BRANDS “GASLIGHTING” THE BLM MOVEMENT & PRIDE MONTH 2020

    As we approach Pride Month 2020 and are currently examining the BLM movement within the fashion industry, we can celebrate and support one another in so many amazing ways. However,...
  • 9 BEST SUSTAINABLE GIFTS FOR FATHERS DAY 2020

    Are you struggling to find a gift for Father's Day? Especially a gift that not only is sustainable, but will last for a long time? YUUGEN prepared ...
  • SUSTAINABILITY DOESN’T EXIST

    There is so much that we hear about sustainability and eco living. They are long known concepts in our modern society in terms of lifestyle, fashio...
  • IS FASHION-PLASTIC STILL FANTASTIC?

    Have you ever wondered what kind of plastic ends up in our oceans? Plastic bottles? Plastic Bags? STRAWS? The actual truth is that...
  • BIODIVERSITY - WORLD ENVIRONMENT DAY 2020

    It's International Environment day today! For already 46 years, 5th of June is the day when the society stands together to reflect on the ongoing environmental issues...
  • HOW BUSINESSES CAN BECOME MORE SUSTAINABLE?

    A lot of companies make the mistake of sending out mass-produced PR packages with many branding accessories and clothing that receivers do not need...
  • THE TRUE COST OF FAST FASHION

    We are automatically triggered into buying something because it appears to be cheaper, but is it?